Privacy Policy
Privacy Policy
This Privacy Policy explains how Lifty (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.golifty.com (the Site), or otherwise communicate with us about the Site (collectively, the Services).
For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, a website visitor, or any other person whose information we have collected according to this Policy.
Please read this Privacy Policy carefully.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other actions required by applicable law.
How We Collect and Use Personal Information
To provide our Services, we collect personal information about you from various sources as described below.
The type of information we collect and how we use it depends on how you interact with us.
In addition to the specific uses listed below, we may use your information to:
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Communicate with you
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Provide, maintain, and improve our Services
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Comply with legal obligations
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Enforce our Terms of Service
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Protect or defend our rights and those of our users
Personal Information We Collect
1. Information You Provide Directly
The information you share directly with us may include:
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Contact details – name, address, phone number, and email
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Order information – billing and shipping addresses, payment confirmation, email, and phone number
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Account details – username, password, and security questions
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Customer service communications – messages you send via our contact forms or email
You may choose not to provide certain information, but this could limit your ability to access some features of the Services.
2. Information We Collect Automatically
We may automatically collect certain information about your interactions with the Site using cookies, pixels, and similar technologies (“Cookies”).
This may include your device type, browser information, IP address, network connection, and usage data related to how you access and use our Site.
3. Information We Obtain from Third Parties
We may also receive information from third-party sources, such as:
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Shopify, which powers our online store and processes orders
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Payment processors, which collect payment details (e.g., credit/debit card, billing address) to complete transactions
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Marketing and analytics partners, which help us understand user behavior and improve our advertising
Any information obtained from third parties will be processed in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to fulfill our contract with you — including processing payments, fulfilling orders, sending order confirmations and shipping updates, managing your account, and facilitating returns or exchanges.
Marketing and Advertising
We may use your personal information to send promotional emails, SMS, or postal mail, and to display targeted ads for our products and services.
If you are located in the EEA, these processing activities are based on our legitimate interest in marketing our products (Art. 6 (1)(f) GDPR).
Security and Fraud Prevention
We use your information to detect, investigate, or take action against potential fraud or illegal activity.
If you create an account, you are responsible for keeping your login details secure. Contact us immediately if you believe your account has been compromised.
Customer Support and Service Improvement
We use your data to provide customer service, respond to inquiries, and improve our Services — in our legitimate interest to maintain a positive customer relationship (Art. 6 (1)(f) GDPR).
Cookies
Like many websites, we use cookies to operate and improve our Site and Services.
For details about Shopify’s cookies, visit: https://www.shopify.com/legal/cookies.
Cookies help us:
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Remember your preferences and actions
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Analyze site usage and improve performance
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Provide personalized experiences and relevant ads
You can manage or delete cookies via your browser settings, but disabling cookies may affect your experience or limit some functionality.
How We Share Personal Information
We may share your personal information with:
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Service providers and vendors (e.g., IT, payment processing, order fulfillment, customer support)
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Business and marketing partners who help us promote our products
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Affiliates within our corporate group
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Legal authorities where required to comply with applicable law
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In the event of a business transaction, such as a merger or acquisition
We do not use or disclose sensitive personal information without your consent.
Third-Party Links
Our Site may contain links to third-party websites.
We are not responsible for the privacy practices, accuracy, or content of those sites.
Please review their privacy policies before providing any personal data.
Children’s Data
Our Services are not intended for children.
We do not knowingly collect personal information from individuals under 16.
If you believe your child has provided us with personal data, please contact us so we can delete it.
Security and Data Retention
While we take reasonable steps to protect your personal data, no online system is completely secure.
We retain your information only as long as necessary to maintain your account, fulfill Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights
Depending on your location, you may have the right to:
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Access your personal information
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Request correction or deletion
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Request data portability
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Object to or restrict processing
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Withdraw consent
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Opt out of targeted advertising
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File a complaint with your local data protection authority
To exercise any of these rights, please contact us at:
contact@golifty.com
We may need to verify your identity before responding to your request.
International Users
Your personal data may be transferred, stored, and processed outside your country of residence, including in the United Kingdom, Canada, and the United States.
Where required, we use legal mechanisms such as Standard Contractual Clauses (SCCs) to ensure adequate protection.
Contact Us
If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at: